Biz Scenarios
Real brand decisions. Read the case, choose what you would do, then see what really happened and what was the best move.
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Click Play above to start with the latest Biz Scenario, or pick one from the list below.
All cases (newest first)
- BigBasket-style online grocer · 2021 — Should a Grocery Platform Chase 10-Minute Delivery?
- boAt (India) · 2018 — Breaking Through in a Crowded Gadget Market
- WhatsApp · 2019 — Monetising a Privacy-Focused App Without Breaking Trust
- Zara (Inditex) · 2019 — Fast Fashion Under Sustainability Pressure
- Coca-Cola · 1985 — When Changing a Classic Goes Wrong
- SkyVista Airways · 2019 — Should a Premium Airline Go Ultra-Low Cost?
- Major e-commerce marketplace · 2014 — Fixing a Disaster Launch Sale
- GlowLeaf (D2C beauty brand) · 2022 — Standing by an Influencer or the Public Mood?
- Maggi (Nestlé India) · 2015 — Handling a Sudden Nationwide Product Ban
- Jio · 2016 — When a New Entrant Makes Everything Free
- Zomato · 2019 — Designing a Restaurant Loyalty Program
- Nykaa · 2016 — Chasing Growth With Heavy Discounts
- Netflix · 2017 — Raising Prices on Loyal Subscribers
- Nokia · 2010 — Sticking With the Old Operating System
- Starbucks · 2008 — Closing Stores in a Recession